EN
PT-BR[ Case 03 — Retail campaigns ]
Depyl Action. Two campaigns.
Latin America’s largest waxing network, two moments of the year. March asked for women celebrating their own conquests; summer asked for a sun that shines on every skin. Same brand, two completely different moods — one raw and black-and-white-ish, one warm and botanical.
01 — The brief
One brand, two moods.
Waxing ads tend to look the same: smooth legs, pastel backgrounds, a discount in a burst. Depyl Action wanted campaigns people would actually stop for — on Instagram, on the salon TV and on the counter.
Each campaign got its own visual language, built to stretch from a 1080 px post to a printed poster and a hanging mobile — without losing the brand on the way.
02 — March · Mês da Mulher
Dance, toast, take care. Like a woman.
Instead of “happy women’s day”, the campaign gave women verbs: dance, toast, take care — “como uma mulher”. Three real smiles, brushed handwritten type and a grainy, analogue finish that feels lived-in, not retouched.
The system ran on feed, stories, the in-store TV and a cartazete announcing the month’s offer on Cera Moma.
Stories
In-store poster
Salon TV
03 — Summer · Um sol para todas as peles
A sun for every skin.
Summer campaigns usually show one kind of body. This one put three different skins under the same sun — a big orange disc, Brazilian foliage and flowers cut like collage, and a serif headline that feels like a magazine cover.
Built for the salon: posters, five-panel cartazetes for the window and double-sided hanging mobiles, each side with its own message.
Five-panel window posters
Double-sided mobiles
